Users paying programmers directly for software

In Software by Bounty, Doug Kaye says, This is a tangible manifestation of what Doc Searls has described as the demand side taking control, and I think it bodes well for the further formalization of a demand-driven economy of software products.

I think it's a great example of the death of distance between first sources and final customers, and the emergence of new markets without marketing. As Don Marti puts it, The biggest transformation in software is the erasure of the line between "the business side" and "the technical side". Everyone needs to know what's going on in the market. And "on-message" is obsolete -- the market already knows the truth... And the truth is that there is plenty of demand for which marketing is no longer the best intermediator between demand and supply.

Software by Bounty is a terrific harbinger of Things to Come.