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Case Study: Backcountry.com Bets the Shop on Open Source is an excellent new piece byDeborah D'Agostino at CIO Insight. Unlike most open source stories, however, this one isn't about The Heroic Vendor, but rather the clever and resourceful culture — starting with the IT staff — at .

One sample:

The irreverent culture makes open source a perfect fit, Jenkins says. "Everyone is encouraged to come up with their own projects. The company can only benefit by the free, unfettered exchange of information and ideas, and we preserve that entrepreneurial culture by allowing everyone in the company to share ideas."

Those ideas are tracked on a companywide knowledge management system called "The Goat," which Bresee calls "the heart and lungs of the company." The intranet, named after the company's trademark, is actually a wiki—open-source software that lets any user create or edit content regardless of which browser they use (think Wikipedia). Backcountry's wiki has already grown to more than 6,200 pages. "Every process, every piece of institutional knowledge shows up on The Goat," says Jenkins, "and any employee can edit any page they choose. It's our way of creating a true idea factory."

Also this:

Open source also helps the company closely track its advertising spend. Backcountry.com uses Atlas Search (formerly Atlas OnePoint) from a Seattle-based company called aQuantive Inc. to oversee its keyword bid management—a crucial tool for online retailers reeling in shoppers through Web searches. Jenkins estimates that keyword-search marketing leads to 30 percent of the company's revenue. But it's not easy to manage. "Backcountry has close to 80,000 SKUs, with lots of keywords," Jenkins says. "If you're not careful, you'll pay for those keywords even if you don't have the product to sell anymore."

To keep that from happening, Jenkins' team created an open-source Perl script that monitors inventory so that keywords drop away from the bidding pool when stock supplies run out. The script saves the company hundreds of thousands of dollars each quarter out of an advertising budget of several million, says Jenkins, and is a prime example of how open source creates value. "When we decided to do this, there was no off-the-shelf product that could handle it," Jenkins says. "It would have taken Accenture or IBM months to put something like this together for us."

Here's where the DIY-IT comes through loud and clear:

Last year, the company doubled its workforce, from 130 to 260—nearly 10 percent of whom are open-source engineers devoted to in-house programming.

Thanks to Ed Cone for the pointage.

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